Catalogues are great fun to create.
Catalogues can be quite text heavy or strewn with photos that fill all the pages, it all depends on the product/service and the
target market. You need to ensure that the complete message you are trying to convey is contained in this one book - it's a great
all-in-one selling tool. A lot of thinking needs to be done, even before the design gets started. How will the catalogue be distributed?
How much will the postage be if you decide to mail it? What envelope will it fit into, or is it going to be shrink-wrapped at a mailing house?
How many do you need printed? Note: Always print extra as the cost of running a few extra through the printer is nothing compared to the
price of reprinting. Most of the printing cost is setting up the press, preparing the plates and printing. Not the cost of the paper (stock).
Oh and another thing printers don't keep printing plates. Printing plates are produced on very cost-effective thin metal. They are not
considered worth storing as they start deteriorating not long after they're used.
Other considerations: How long do you expect your catalogue to last - one month or one year? This can affect the binding process - some bindings are
built to last, while others aren't so sturdy. If photographs are required does a photographer need to be included in the
budget? Or have photos been taken already? Can you acquire photos from another source?
Like books, the size, stock, cover, binding, print run options are endless. Except that catalogues are generally given away, so you need
to keep that in mind when working out your budget. Plus you now have the option of being able to create downloadable PDF versions of your catalogue,
which is fantastic! These can be emailed to customers or made available for downloading from your website. As a courtesy it's nice to include how big the
file size is on the website, if its a large file it's nice to know. There's also the option of having realistic page turning onscreen - which looks fantastic.