Socket to Me Pty Ltd

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Business Cards

The standard size for a business card is 90 x 55mm, printed on one or both sides and generally printed on 300gsm+ stock (paper). But nowadays there really isn't a standard business card. Sizes can vary enormously, including square and circle shaped cards. Additional finishes include matt or gloss lamination, which give them extra gloss or a plastic satin finish. There's also a spot UV varnish (this allows you to make a selected area shine), embossing and hot stamp metallic foils. Business cards can even be made from plastic, this is a more costly option but it does help to make your card stand out. Both paper and plastic cards can be used as loyalty or promotional cards as well.

There are so many designs of business cards there are entire books dedicated just to business card design.

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Letterhead

The one major rule with printed letterhead is - it must be able to go through a printer! Never get it printed on paper (stock) that is not designed to go through a printer.

Letterhead is generally printed onto 120gsm or lighter weight white stock. You can also have your letterhead printed onto colored stock as long as it's not a strong colour. It is for letters after all, so it needs to be readable.

If you'd like to make a real statement with your letterhead you can print on the back. Printing on both sides means you then have the option of using strong colours, graphics, imagery or a message - a great way to further compliment your sales communication and branding.

More commonly these days we're asked to create MS Word letterhead. Great when you do most of your communication via email - cheaper too. You just open your MS Word letterhead, type out your letter then save as a new file, email it as a PDF or word document or print it from your office printer.

Another option for letterhead is to supply as a PDF file and then print as required from your own printer or a local copying store.

Envelopes

DL (110 x 220mm), DLX (120 x 235), C5 (162 x 229), C4 (229 x 324) and B4 (353 x 250) are the standard sizes for envelopes in Australia. There are envelopes that are even bigger - C0 (917 x 1297) although anything beyond B4 is nonstandard.

Envelopes are a great way of supporting a businesses branding and are surprisingly cheap to print. As long as you keep to the standard sizes. The biggest design concern with envelopes is to meet Australia Post standards, which are quite strict. There are very specific areas on an envelope where you are allowed to print, and not allowed to print. Strong graphics and especially numbers cannot be printed along the bottom edge of a DL or DLX envelope, as the Australia Post scanners need this area to add their own barcodes and information. I heard a story many years ago about a designer who designed a client's envelope with the address running along the bottom of the envelope (I'm sure it looked great) but when the client did a massive mail drop to 5,000 of their customers, 5,000 envelopes ended up at the four number postcode at the bottom of the envelope - it was actually the last four digits of their phone number! We don't know whether this story is true but to us it's the equivalent of a horror story - we're not taking a chance.

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With compliments

With Compliment slips aren't created very often these days. It's a shame because they look great when clipped to a piece of correspondence, and the additional handwritten note really adds a personal touch. They are generally designed and printed in a similar fashion to letterhead, using the same stock.

The size of With Compliment slips can really be any size but are generally DL (99 x 210mm), which is actually one third of an A4.

Folders

Presentation folders come in a large range of sizes and forms. The standard size holds A4 pages unfolded, with an optional business card inserted into the inside pocket of the folder. They are generally printed on 300gsm+ stock, so they are robust and hold their shape, whilest protecting the contents.

The sky is the limit when designing a folder because of the wide variety of options; pockets, no pockets, CD/DVD sleeve inserts, self-locking or hand-glued, different depths, widths and heights. Custom-made shapes cost a bit more but for large print runs it can be actually quite cost effective.

Folders: Multiple options with multiple uses.

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Just the Basics

We've listed above the most popular items we are asked to design and produce at Socket to Me, if you can't see what you want here don't panic just give us a call or email and tell us what you need.